NEW Estee Lauder Pure Color Envy Shine Sculpting Lipstick | #LipstickEnvy

I love getting the latest beauty news on my e-mail so I make sure to sign up for many of the beauty brands newsletter via e-mail. When I received an email that Pure Color Envy was launched in the US (I think it was earlier this year), I knew that it's okay to be hit! It's been a while since Estee Lauder has launched a lip product and I had a feeling that it's going to be big! And it is! Many sang praises over the new lipsticks from this iconic beauty brand, thanks to it innovative sculpting and true-to-its-color features.

Take a look at the new collection that will be available on May 15, 2014 at your favorite Estee Lauder counter!

Estée Lauder unveils the ultimate object of desire – introducing NEW Pure Color Envy Shine Sculpting Lipstick.

Illuminate. Sculpt. Hydrate.
More than a lipstick, this new sensation in color, moisture and shine, surrounds lips with effortless, luminous color, and adds dimension for a fuller, more sculpted pout. Housed in a new, enviable lipstick case, these lip-sculpting statement shades were exclusively developed to complement the natural beauty of Asian women.